So far, 2023 has been marked by the war in Ukraine, pension reform (here in France) and… the rise of ChatGPT. Launched in November 2022, this OpenAI-owned tech has taken the world of content and marketing by hurricane-like storm. Drawing on years of experimental AI, the chatbot has gone from producing clunky phrases and nonsense…
Category: marketing
What are the main content trends for 2021?
It’s that time of year again. Christmas is looming. The ads are back. The nights are getting longer. And, the year is drawing to close. This means taking a closer look at the content trends that are likely to shape 2021. 2020 has been challenging but, with vaccinations on the horizon, hope and change are…
What exactly is SEO?
As a digital copywriter, I inevitably get tangled up in the intricate web of SEO. Many of my clients ask me to optimise their content for Google and other search engines. Some understand how it works; others are a little hazier. I was all prepped and ready to write an article packed with SEO tips for…