So far, 2023 has been marked by the war in Ukraine, pension reform (here in France) and… the rise of ChatGPT. Launched in November 2022, this OpenAI-owned tech has taken the world of content and marketing by hurricane-like storm. Drawing on years of experimental AI, the chatbot has gone from producing clunky phrases and nonsense…
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Just how different are B2B & B2C content?
Although we aren’t locked down, we aren’t really free yet either. In the meantime, from deep within my office, I’ve been beavering way on new projects and new… blog articles! This one aims to answer, or at least address, one of the questions that keeps coming back. Prospective clients often want me to show them…
What are the main content trends for 2021?
It’s that time of year again. Christmas is looming. The ads are back. The nights are getting longer. And, the year is drawing to close. This means taking a closer look at the content trends that are likely to shape 2021. 2020 has been challenging but, with vaccinations on the horizon, hope and change are…
The 9 little things that tell me you’re…a frog!
As usual, the rentrée has been busy and my blogging has been a little sporadic. But with the shiny new lockdown, things have quietened down (a bit) and I’m back. Rather than following the ups and down of being stuck at home, again, I thought about my English copywriting experience and what I can bring…
British English and American English – friend, foe or family?
Millions across the globe speak English. Millions more learn the language of both Shakespeare and Donald Trump. Yet, behind this apparently monolithic or, at least coherent, term lies a more nuanced reality. In England alone there are still more than 37 dialects. And many more have been trampled and erased by the passage of time.…
How to make your messages meaningful during Covid-19
With Covid-19, times have changed. Fast. As have people’s expectations and their vision of the world. Some are feeling a little insecure. Others extremely worried. Yet more are convinced that this is an opportunity to change the way we live and look after our planet. But what does this mean for the way brands communicate?…
Ready for a very different rentrée
September is here again. And for many, it’s back to school and work. But rather than the same old routine, Covid-19 has changed some of the basics. First of all, the summer holidays looked a little different. Masks began to pop up everyone. Countries imposed travel restrictions as cases rose or left existing guidelines in…
What lies beyond lockdown?
It’s been a while since I last wrote. Since then, work, play and all the stuff in between have all slowly taken back the time that was so suddenly unleashed during lockdown. Small freedoms Initially every detail seemed magical. Being able to stroll through a flower-filled park. Wandering along the Seine river as the sun…
COVID-19: What impact on companies and brands?
Lockdowns are officially being eased and life is slowly dripping back to the “new normal”, as the media likes to put it. It’s too early to know what long-term impact this pandemic will have. But one thing is clear, change is in the air. Back to the essentials Lockdown meant non-essential businesses being closed, people…
50 shades of lockdown - part 7
Last week I took a break from my quarantine diary to share my favourite Covid-19 related ads. But today, I’m back with a few more musings as un-quarantining gets ever closer in France. 50 shades of freedom? In just under a week, we will be slowly liberated through a combination of widespread testing, civic responsibility…