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      English Copywriter in Paris
      English copywriting, translation, transcreation & more!
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      Tag: covid-19

      How to make your messages meaningful during Covid-19

      How to make your messages meaningful during Covid-19

      With Covid-19, times have changed. Fast. As have people’s expectations and their vision of the world. Some are feeling a little insecure. Others extremely worried. Yet more are convinced that this is an opportunity to change the way we live and look after our planet. But what does this mean for the way brands communicate?…

      September 10, 2020 by English Copywriter in Paris No comment(s) Copywriting
      2141
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      Ready for a very different rentrée

      Ready for a very different rentrée

      September is here again. And for many, it’s back to school and work. But rather than the same old routine, Covid-19 has changed some of the basics. First of all, the summer holidays looked a little different. Masks began to pop up everyone. Countries imposed travel restrictions as cases rose or left existing guidelines in…

      September 2, 2020 by English Copywriter in Paris No comment(s) French society, Our world
      1123
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      What lies beyond lockdown?

      What lies beyond lockdown?

      It’s been a while since I last wrote. Since then, work, play and all the stuff in between have all slowly taken back the time that was so suddenly unleashed during lockdown. Small freedoms Initially every detail seemed magical. Being able to stroll through a flower-filled park. Wandering along the Seine river as the sun…

      July 20, 2020 by English Copywriter in Paris No comment(s) Our world
      1309
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      COVID-19: What impact on companies and brands?

      COVID-19: What impact on companies and brands?

      Lockdowns are officially being eased and life is slowly dripping back to the “new normal”, as the media likes to put it. It’s too early to know what long-term impact this pandemic will have. But one thing is clear, change is in the air. Back to the essentials Lockdown meant non-essential businesses being closed, people…

      May 14, 2020 by English Copywriter in Paris No comment(s) French society
      1517
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      50 shades of lockdown – part 7

      50 shades of lockdown – part 7

      Last week I took a break from my quarantine diary to share my favourite Covid-19 related ads. But today, I’m back with a few more musings as un-quarantining gets ever closer in France. 50 shades of freedom? In just under a week, we will be slowly liberated through a combination of widespread testing, civic responsibility…

      May 4, 2020 by English Copywriter in Paris No comment(s) Freelancing, French society
      1382
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      Just how creative are brands in the time of Covid-19?

      Just how creative are brands in the time of Covid-19?

      (aka 50 shades of lockdown – part 6) More than a month and a half at home. A cozy cocoon or a bar-less prison? Sometimes it’s one, sometimes the other. And, often it’s hard to tell. Until now, each week, I’ve told you a little about life in lockdown for me. But I have to…

      April 29, 2020 by English Copywriter in Paris No comment(s) Copywriting, marketing, Non classé
      2657
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      50 shades of lockdown – part 5

      50 shades of lockdown – part 5

      I’m back again. Another week has come and gone. Life still seems to be suspended like a film on pause. As if waiting to flood the screen with sounds, images and action. A dawning realisation To state the obvious, it’s increasingly clear that this pandemic won’t be over any time soon. And, it will fundamentally…

      April 20, 2020 by English Copywriter in Paris No comment(s) Freelancing, French society
      1320
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      50 shades of lockdown: part 4

      50 shades of lockdown: part 4

       I’ve finally caught up with events and I’m posting this article right on time. 12 noon on Tuesday 14th as the 4thweek of lockdown comes to close. A whole 4 weeks. That’s almost a month. It’s hard to believe. And yet now so believable with the lockdown set to continue. I should be on holiday…

      April 14, 2020 by English Copywriter in Paris No comment(s) Freelancing, French society
      1286
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      50 shades of lockdown: part 3

      50 shades of lockdown: part 3

      My blog posts are lagging a little behind events. But I’ll catch up soon, I promise. Or maybe it’s better to write with a few days of perspective in my pen. In any case, I hope you enjoyed part 1 and part 2. Here’s the next installment from English Copywriter in Paris.  Day 15: dragging on…

      April 10, 2020 by English Copywriter in Paris No comment(s) Freelancing, French society, Paris
      1648
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      50 shades of lockdown: part 2

      50 shades of lockdown: part 2

      I’m back with more musings about life under lockdown. Having survived the first week, I began week 2 with a strange mix of optimism, boredom and blasé. Day 8: a bit of blur The days are starting to run together. It’s harder and harder to distinguish them apart. The big event of the day was…

      April 7, 2020 by English Copywriter in Paris No comment(s) Freelancing, French society, Paris
      1458
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