September is here again. And for many, it’s back to school and work. But rather than the same old routine, Covid-19 has changed some of the basics. First of all, the summer holidays looked a little different. Masks began to pop up everyone. Countries imposed travel restrictions as cases rose or left existing guidelines in…
Catégorie : French society
COVID-19: What impact on companies and brands?
Lockdowns are officially being eased and life is slowly dripping back to the “new normal”, as the media likes to put it. It’s too early to know what long-term impact this pandemic will have. But one thing is clear, change is in the air. Back to the essentials Lockdown meant non-essential businesses being closed, people…
50 shades of lockdown - part 7
Last week I took a break from my quarantine diary to share my favourite Covid-19 related ads. But today, I’m back with a few more musings as un-quarantining gets ever closer in France. 50 shades of freedom? In just under a week, we will be slowly liberated through a combination of widespread testing, civic responsibility…
50 shades of lockdown - part 5
I’m back again. Another week has come and gone. Life still seems to be suspended like a film on pause. As if waiting to flood the screen with sounds, images and action. A dawning realisation To state the obvious, it’s increasingly clear that this pandemic won’t be over any time soon. And, it will fundamentally…
50 shades of lockdown: part 4
I’ve finally caught up with events and I’m posting this article right on time. 12 noon on Tuesday 14th as the 4thweek of lockdown comes to close. A whole 4 weeks. That’s almost a month. It’s hard to believe. And yet now so believable with the lockdown set to continue. I should be on holiday…
50 shades of lockdown: part 3
My blog posts are lagging a little behind events. But I’ll catch up soon, I promise. Or maybe it’s better to write with a few days of perspective in my pen. In any case, I hope you enjoyed part 1 and part 2. Here’s the next installment of my lockdown diary. Day 15: dragging on The…
50 shades of lockdown: part 2
I’m back with more musings about life under lockdown. Having survived the first week, I began week 2 with a strange mix of optimism, boredom and blasé. Day 8: a bit of blur The days are starting to run together. It’s harder and harder to distinguish them apart. The big event of the day was…
50 shades of lockdown: part 1
We haven’t (yet) been locked down for 50 days. Although it does sometimes feel like it! But, as I have more free time, I decided to jot down a few of my own nuances from the confines of my apartment. I’m not promising big statements or revolutionary solutions to any of the problems generated by…
A Brit in the banlieue
Obviously, Covid-19 is on everyone’s lips and keyboards at the moment. Once of the advantages of being stuck at home is having more free time… although with a freelance job and 3-year-old the hours only stretch so far! In one of those rare peaceful moments, I started thinking about the city I live in and…
When an English Copywriter becomes French
In the past, I’ve written quite a few articles about copywriting from explaining SEO to the impact of Artificial intelligence. So, I thought it was time to share a few more personal insights from a Brit living (near) Paris. Against a Brexit backdrop Given the uncertain context created by the long, painful and seemingly never-ending Brexit process, I…